Sony BRAVIA XR OLED XR55A90J – 55-inch smart tv – OLED – 4K Ultra HD (UHD) – High Dynamic Range (HDR) – Google TV – (Black, 2021 model)

Price: £2,699.00 - £2,399.00
(as of May 19,2022 20:50:52 UTC – Details)

From the manufacturer

BRAVIA XR MASTER Series A90J
Redefining OLED with ultimate brightness and human intellect

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Watch Google TV in action

Cognitive intelligence TV*

Experience next-level pictures and sound with the ingenious Cognitive Processor XR.

Revolutionary OLED pictures

Enjoy breathtaking contrast on our best ever OLED, with pictures that look deep, natural and real.

Turn any sound into a truly immersive experience

Every source becomes a more immersive sound experience, with clearer and more accurate sound.

Hands-free entertainment with help from Google

Set aside your remote and just use your voice to find specific titles and search by genre.

1 Cognitive Processor XR
2 XR Picture
3 XR Sound
4 Built-in mic

XR Picture

Real-life depth and brightness

With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow, with no more blown-out highlights.

A palette of beautiful colours

Colours that are natural and beautiful to the human eye; a wider palette reproduces each colour with the subtle differences of the real world.

Recreate texture intelligently

Whatever the content or source, enjoy entertainment close to 4K resolution with XR 4K Upscaling for sharply defined, realistic detail.

Intelligent motion processing

Watching sports and fast-moving films just got a whole lot better with XR Motion Clarity, which ensures that action stays smooth, bright and clear.

The screen is a speaker, for finely matched sound

Experience immersive sound that matches what’s on screen, with the power of XR Sound Position.

Your entertainment upscaled to 3D surround sound

XR Surround creates sound from the sides and vertically, so you can experience 3D audio at home.

Voice Zoom enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume, so you never miss a word.

1 XR Sound Position
2 XR Surround sound
3 Voice Zoom

Easily control your smart home

Use your voice to control smart-home devices and your lighting throughout your home.

Supersize your smartphone favourites

Stream your favourite videos, photos, games and more on your TV from your iOS or Android devices.*

Control all your devices with one smart remote

Our smart remote can control your connected devices, with one-button access to video on demand.

Supreme pictures and sound in any room

Unique ambient optimisation technology automatically adjusts picture and sound to your environment.

Enjoy studio-quality entertainment, as intended

With a range of technologies that preserve the creator’s vision, enjoy drama as intended.

1 Smart-home device control
2 Supersize your content
3 Smart remote
4 Ambient optimisation
5 As the creator intended

Batteries ‏ : ‎ 2 AA batteries required. (included)
Date First Available ‏ : ‎ 2 July 2021
Manufacturer ‏ : ‎ Sony
ASIN ‏ : ‎ B098R7H8GX
Item model number ‏ : ‎ XR55A90JU
Country of origin ‏ : ‎ Japan

FREE 5 YEAR SONY GUARANTEE
BRAVIA XR OLED: Our best 4K OLED picture | Our brightest OLED with pure blacks & dazzling highlights
Sound-from-screen experience | Enjoy immersive sound – exactly from the action on screen
Entertainment you love with a little help from Google | just use your voice to control your 4K TV
Even fast-paced scenes are smooth and clear with XR Motion Clarity